Category: Google Ads
Planning a Google Ads Budget for a Small NZ Business
Work backwards from a sale or a qualified enquiry when you plan a Google Ads budget. Decide what that outcome is worth, estimate how many clicks it might take to get there, then add the costs of running the test.
Google Ads Campaign Types: Which Should Your Business Use?
A local service business looking for quote requests needs a different advertising plan from an online shop selling hundreds of products. Choosing a campaign because it is new, heavily promoted or easy to switch on is a poor substitute for deciding what a worthwhile result looks like. Start with the customer action you want, the…
Google Shopping Ads: A Practical Guide for Ecommerce Stores
Shopping ads let customers see a product image, title, price and retailer before they visit an online store. That can make them useful for a retailer with clear product information and a reliable buying journey. It does not make every product or every click profitable. Before spending more on traffic, check that Google can understand…