Product organisation
Plan categories, attributes, filters and search around real buying decisions.
Ecommerce website design · New Zealand
Ecommerce website design for practical selling and day-to-day management
A useful online store connects product presentation, payments, shipping, inventory and promotion without making the customer or store team fight the system.
01
Products and variants
The catalogue structure needs to reflect how customers compare and how the team maintains product information.
Variants and options
Present sizes, colours or other choices clearly without creating an unmanageable catalogue.
Product content
Use accurate descriptions, specifications, images and availability information.
Selected work
Shopify · beauty and skincare
About Beauty
A beauty and skincare experience connecting treatments, products and online shopping in one polished customer journey.
02
Payments, shipping and tax
Checkout requirements should be defined early because they influence platform, extensions and testing.
- 01
Payment methods
Connect approved providers and test success, failure and confirmation paths.
- 02
Shipping rules
Model practical regions, rates, pickup or freight requirements without hiding key conditions.
- 03
Store policies
Make delivery, returns and contact information easy to find at the point it matters.
03
Inventory and integrations
The website may need to exchange data with accounting, fulfilment, product or customer systems.
- Inventory source
- Agree which system is authoritative and how stock changes are handled.
- Operational integrations
- Scope APIs, plugins or feeds with clear ownership and failure handling.
- Data quality
- Clean product identifiers and fields before depending on automation.
Selected work
Shopify · specialist ecommerce
JG Rackets Tennis Hub
A focused tennis shopping destination with product discovery, category pathways and a clear specialist retail experience.
04
WooCommerce and supported Shopify work
Platform choice follows catalogue, editing, integration and support needs.
WooCommerce
A flexible WordPress option when content and commerce need to sit closely together.
Shopify support
A staged Shopify capability page exists, but production-ready delivery claims remain gated until approved proof is available.
Existing stores
A focused improvement can be preferable when the current platform is fundamentally sound.
05
Merchandising and ecommerce SEO
Products need clear discovery paths for both customers and search engines.
Category strategy
Use helpful collection pages rather than thin lists with no context.
Product templates
Keep titles, images, specifications and structured information consistent.
Internal linking
Connect related ranges, guidance and services without creating clutter.
Platform options
Website platforms A1 works with
The right choice depends on content, ecommerce, integrations, editing and the website you already have.
ShopifyProduct-led stores with a managed ecommerce foundation.WooCommerceWordPress stores with configurable products and integrations.
Already have a website on another platform?
A1 can usually work with what you already have rather than forcing a rebuild. Webflow, Magento, Silverstripe, Weebly and other established platforms can be assessed on their merits.
Questions
Frequently asked questions
Which ecommerce platform should I use?
The answer depends on catalogue complexity, integrations, editing needs and the support model. A1 scopes those requirements first.
Can you migrate an existing store?
Yes, when products, customers, orders, URLs and integrations are mapped and the migration scope is agreed.
Can you connect Google Shopping?
Product-feed and Merchant Center readiness can be included, but account approval and campaign outcomes are not guaranteed.
Start with the real requirement
Talk through the website, the problem and the sensible next step
Work directly with Marcus to clarify what should be built, improved or investigated.