Shopify · Ecommerce UXJG Rackets Tennis Hub
Specialist product discovery for tennis customers.
Nelson web design · Strategy, build and growth
Web design in Nelson built around your business goals
A clearer website should make your business easier to understand, easier to trust and easier to contact.
A1 connects practical design, sound technical work, SEO thinking and Google Ads experience — with direct senior involvement from Marcus.
Working online since 1998Based in NelsonWork directly with Marcus
Real client work
Selected clients
Selected work
A closer look at four current projects
Ecommerce, tourism and growth work—each shaped around a different business and customer journey.
Core services
Connected expertise, scoped around what the business needs
Design, search, advertising and ecommerce work better when the decisions support one another — without forcing every service into every project.
Web Design
Clear structure, confident visual design and a responsive experience shaped around customer decisions.
Explore web design →SEO
Useful page ownership, content and technical foundations that help people and search engines understand the site.
See the SEO approach →Google Ads
Campaign and landing-page work that keeps the message connected from active demand to enquiry.
Discuss Google Ads →Ecommerce
Stores, payments and integrations planned to be useful for customers and manageable for the team.
Plan an ecommerce website →You may not need a new website
Improve what you already have when that is the smarter option
A rebuild is not automatically the answer. The useful work may be a focused redesign, a clearer landing page, better mobile usability or a technical fix that removes friction.
A1 can review what should be retained, what can be improved and what truly needs replacing — keeping the scope grounded in the business problem.
Improve my existing website✓Website redesign
✓UX improvements
✓Landing pages
✓Technical fixes
✓Content changes
✓SEO improvements
✓Speed and performance
✓Ecommerce improvements
✓Forms and integrations
✓Google Ads landing pages
Platforms
Choose the platform that fits the work
The right platform depends on what the website needs to do. A1 works across WordPress, Shopify, Squarespace, Wix, WooCommerce and other established platforms — whether the job is a new build, redesign, troubleshooting, SEO or ongoing support.
Content and service websites
WordPress
Flexible websites, publishing systems and development support with practical editing.
Explore WordPress services →
Managed ecommerce
Shopify
Store design, theme improvements, product discovery, SEO and practical Shopify help.
Explore Shopify services →
WordPress ecommerce
WooCommerce
Store builds, extensions, payments, integrations and ongoing WooCommerce support.
Explore WooCommerce services →
Service and portfolio websites
Squarespace
Focused design, responsive refinements, content structure and practical platform support.
Explore Squarespace services →
Visual-builder websites
Wix
New builds, redesigns, mobile improvements, troubleshooting and ongoing Wix support.
Explore Wix services →Also supported:
WebflowMagentoSilverstripeWeeblyOther established platforms
Already have a website on another platform?
A1 can usually work with what you already have rather than forcing a rebuild.
A practical process
Clear decisions from first conversation to useful launch
Each stage reduces uncertainty, keeps the work connected to business goals and makes trade-offs visible.
- 01
Understand
Goals, customers, evidence and constraints.
- 02
Plan
Structure, content, platform and priorities.
- 03
Design & build
A responsive experience with clear purpose.
- 04
Improve
Measure, support and refine what matters.
Why A1
Work directly with an experienced digital specialist
Marcus has been working professionally online since 1998. You deal directly with the person thinking through the website, search, advertising and technical decisions.
Direct senior involvementNo account-manager layers between the brief and the work.
Connected practical experienceWebsites, SEO, Google Ads and ecommerce considered together where useful.
Clear trade-offsUnderstand what should be retained, what creates risk and what can wait.
Client feedback
What clients say
★★★★★
“Highly responsive and professional. I can communicate my needs in an email and see the job done by the next day. Great to work with.”
★★★★★
“Very friendly, we used them under contract on a few projects and they were skilled and informative :)”
★★★★★
“Very good service, always available to help you. Update done very quickly.”
★★★★★
“Great service and excellent seo results. I highly recommend.”
Questions business owners ask
Useful answers before you start
How much does a website cost?
The cost depends on the number and type of pages, content, ecommerce or integrations, migration requirements and how much custom work is needed. A1 will scope the work before recommending a build. The future website-cost guide will only publish ranges after Marcus approves the assumptions.
Can you improve my existing website?
Yes. A focused redesign, better page structure, faster loading, clearer calls to action or stronger landing pages may be more useful than replacing everything. The first step is to identify what can be retained and what is holding the site back.
Which website platform should I use?
The platform should fit the editing, ecommerce, integration and support needs of the business. WordPress is a strong fit for many service and content-led sites. Other platforms can make sense when their strengths match the job. A1 will explain the trade-offs rather than recommending a platform by habit.
Do I own my website?
Ownership, hosting, licences and any third-party subscriptions should be clear before work starts. A1’s approach is to keep the content and practical operating arrangements understandable, with access handed over appropriately for the agreed scope.
Can A1 handle SEO as well?
Yes. Search considerations are built into page planning, content structure, technical foundations and migration controls. Ongoing SEO work is scoped separately where it is useful. A1 does not guarantee rankings.
Can A1 manage Google Ads after launch?
Yes. A1 can connect website and landing-page work with Google Ads management, provided the campaign scope and measurement requirements are agreed. The historical page URL remains /google-adwords/, while all visible language uses Google Ads.
Do you work outside Nelson?
Yes. A1 is based in Nelson and works with businesses elsewhere in New Zealand. Video calls, shared review tools and a clear approval process make remote projects practical.
What should your website help the business achieve?
Tell Marcus what you have now, what is getting in the way, and what a better result would look like.