Selected work
Shopify · specialist ecommerce
JG Rackets Tennis Hub
A focused tennis shopping destination with product discovery, category pathways and a clear specialist retail experience.
Shopify web design · New Zealand
Shopify web design, store improvements and practical support in New Zealand
A1 designs and improves Shopify stores around clear product discovery, manageable content and a customer journey that works from collection to checkout.
01
New Shopify stores
A useful store starts with the catalogue, customer questions and operational constraints rather than a theme demo.
Store structure
Plan collections, navigation, search and product types around how people actually shop.
Responsive storefront
Create a confident brand experience that remains usable on smaller screens.
Launch preparation
Test products, payments, shipping, policies and customer notifications before release.
02
Existing store improvements
A full rebuild is not always necessary when the main friction sits in navigation, templates or content.
- 01
Theme customisation
Adapt sections, templates and styling within a maintainable theme approach.
- 02
Product and collection UX
Improve filtering, hierarchy, merchandising and the route from discovery to purchase.
- 03
Focused landing pages
Build useful destinations for campaigns, categories or seasonal offers.
03
Products, content and navigation
Shopify works best when the catalogue and supporting content use a consistent structure.
- Products and variants
- Keep options, specifications, imagery and availability clear.
- Collections
- Create useful groupings with context rather than relying on thin product grids.
- Navigation and search
- Help customers move between categories, guidance and products without dead ends.
04
Ecommerce SEO and product visibility
Search work should strengthen product discovery without duplicating broad ecommerce or service pages.
Technical foundations
Review indexation, canonicals, structured product information and internal links.
Google Shopping
Connect store data with Merchant Center and campaign requirements where that work is in scope.
Content ownership
Give collections, products and supporting guidance distinct jobs.
05
Technical support and ongoing Shopify help
Support can be scoped around a defined problem or an agreed queue of improvements.
Theme and display issues
Diagnose responsive, template and styling problems.
Apps and integrations
Review third-party tools, ownership and ongoing cost before adding dependencies.
Content and campaign changes
Support products, promotions and landing-page updates with suitable checks.
06
Migration and operational controls
Moving a store requires more than copying product titles into a new system.
Catalogue and media
Map products, variants, images and supporting content.
URLs and search signals
Preserve useful destinations where practical and document approved redirects.
Payments and fulfilment
Confirm provider, shipping and customer-service requirements before cutover.
07
Real Shopify project proof
JG Rackets Tennis Hub is genuine A1 Shopify and ecommerce UX work that can be inspected publicly.
Specialist product discovery
The tennis hub organises equipment pathways for customers with different needs.
Ecommerce UX
The page connects category choices, products and supporting guidance.
Evidence boundary
The work is shown as design and implementation proof without claiming unverified commercial outcomes.
Platform options
Compare other website platforms A1 supports
The right choice depends on content, ecommerce, integrations, editing and the website you already have.
WordPressFlexible content, service and publishing websites.WooCommerceWordPress stores with configurable products and integrations.SquarespaceFocused service, portfolio and content websites.WixVisual-builder websites, redesigns and practical support.
Already have a website on another platform?
A1 can usually work with what you already have rather than forcing a rebuild. Webflow, Magento, Silverstripe, Weebly and other established platforms can be assessed on their merits.
Questions
Frequently asked questions
Can A1 design a new Shopify store?
Yes. The scope can include store structure, theme implementation, products, collections, navigation and launch checks.
Can you improve an existing Shopify store?
Yes. A focused scope may address theme sections, mobile use, product discovery, landing pages, SEO or technical problems.
Does A1 claim Shopify certification or partnership?
No. A1 does not claim official Shopify Partner status. Capability is demonstrated through genuine project work.
Start with the real requirement
Talk through the website, the problem and the sensible next step
Work directly with Marcus to clarify what should be built, improved or investigated.