Account and campaign review
Understand the current structure, targeting, creative, destinations and obvious gaps.
Google Ads management · Nelson and NZ
Google Ads management in Nelson, connected to useful landing pages
Paid search works best when campaign structure, product data, the offer and the page after the click all support the same customer decision.
Multi-property Google Ads management
Marsden Hotels & Resorts
A1 manages Google Ads across selected Marsden-operated hotel properties, supporting property-level campaigns and direct-booking advertising.
The client relationship is with Marsden Hotels & Resorts / Marsden Hotel Group. Property brand names, where shown, refer to selected hotels in its portfolio—not separate corporate clients.
01
Campaign management with the website in view
The ad account is only one part of the customer journey. A1 considers the message, destination and measurement requirements together.
Build and restructure
Create a campaign hierarchy that separates materially different products, services and intentions.
Ongoing optimisation
Review search terms, targeting, ads, product data and landing pages against agreed goals.
02
Search campaigns
Search campaigns can meet active demand when queries, ads and landing pages are closely aligned.
- 01
Keyword and intent grouping
Group terms by the decision they represent rather than forcing unrelated searches into one message.
- 02
Ad messaging
Use accurate, useful copy that matches the destination.
- 03
Negative keywords and queries
Review actual searches and exclude irrelevant demand where the evidence supports it.
03
Shopping and Performance Max
Ecommerce campaigns depend on clean product data, sensible goals and enough visibility to diagnose what is happening.
- Shopping structure
- Organise products and priorities so the account reflects the commercial catalogue.
- Performance Max
- Use asset groups, audience signals and product segmentation deliberately, not as a black box.
- Channel suitability
- The right campaign mix depends on the offer, data, margin and customer journey.
04
Merchant Center and product feeds
Product titles, identifiers, images, availability and policy compliance can affect whether shopping activity is eligible and useful.
Feed quality
Review required attributes, consistency and obvious errors before increasing campaign complexity.
Store alignment
Keep website price, availability and delivery information aligned with submitted product data.
Issue diagnosis
Identify disapprovals or data gaps and plan the practical fix.
Selected work
Ecommerce growth · SEO and Google Ads
O2B Healthy
Ongoing SEO, Google Ads and ecommerce growth work, including Shopping and Merchant Center support for a Nelson manufacturer.
05
Measurement and optimisation
Measurement should be agreed and tested before it is used to make budget decisions.
Conversion definitions
Decide which enquiries, calls, purchases or other actions are genuinely useful.
Tracking verification
Check tags and destinations carefully; live analytics or Ads are changed only when that work is approved and in scope.
Decision rhythm
Review evidence at a cadence that allows enough data without ignoring obvious waste.
Questions
Frequently asked questions
Do you only manage Search campaigns?
No. The suitable mix may include Search, Shopping or Performance Max, depending on the offer and available product data.
Can you fix Merchant Center issues?
A1 can review product data and site alignment, but approvals ultimately depend on Google’s systems and policies.
Do you guarantee a return on ad spend?
No. This page does not claim a guaranteed or unverified ROAS, revenue figure or conversion result.
Start with the real requirement
Talk through the website, the problem and the sensible next step
Work directly with Marcus to clarify what should be built, improved or investigated.