Selected work
Web design · SEO
Ironline Steel Detailing
A high-impact industrial website built around specialist steel-detailing services, clear enquiry pathways and search visibility.
Web design services · Nelson
Web design services in Nelson, built for clear decisions
A business website should make the offer easy to understand, give people a reason to trust it and create a straightforward path to the next step.
01
When the website is holding the business back
A website can look acceptable and still make customers work too hard. The first task is to identify the friction before deciding whether to rebuild.
The offer feels unclear
Visitors cannot quickly tell what the business does, who it helps or why it is different.
Mobile use is awkward
Important content, forms or actions are difficult to use on smaller screens.
The structure has drifted
Services compete with one another, useful pages are buried and search ownership is unclear.
02
What a web design project can include
The scope is shaped around the business rather than a fixed list of fashionable features.
- 01
Strategy and page planning
Audience, priorities, page roles, navigation and calls to action are mapped before visual polish.
- 02
Design and responsive build
Layouts are created to work from wide desktop screens through to small mobile devices.
- 03
Content and conversion paths
Copy hierarchy, forms, trust signals and next steps are organised around real customer questions.
- 04
Technical foundations
Performance, accessibility, editing, tracking readiness and SEO foundations are considered during the build.
03
New website or improve the one you have?
A rebuild is not automatically the best answer. A focused redesign, landing page or technical improvement may solve the problem with less disruption.
- Start fresh when needed
- A new build makes sense when the platform, structure or design is blocking the required change.
- Retain what still works
- Useful content, recognised URLs and effective functionality should not be discarded simply for novelty.
- Choose the smallest useful scope
- The recommended path should match the problem, the available evidence and the team’s capacity.
Selected work
Web design · Nelson
Boho Velvet
A distinctive editorial-style website for a Nelson-region upholstery business, letting its craft, personality and finished work lead the experience.
04
A practical five-stage process
Each stage produces something that can be checked before the next layer is added.
01 · Discover
Clarify the business goals, audiences, current-site constraints and useful evidence.
02 · Structure
Agree page ownership, navigation, content priorities and conversion paths.
03 · Design
Turn the approved direction into responsive page components and visual hierarchy.
05
Investment and timing are scoped, not guessed
Price and schedule depend on page count, content readiness, integrations, ecommerce requirements and migration risk. A1 confirms the scope before proposing a project.
Simple brochure site
Fewer page types and integrations usually make planning and delivery more contained.
Content-rich or ecommerce site
Products, filters, feeds, data migration and operational workflows add real work that should be visible in the scope.
Existing-site improvement
A targeted improvement may be a better investment than replacing a sound foundation.
Selected work
Web design · Nelson Tasman
Progressive Plastering
A focused local-trades website built around clear services, strong local positioning and straightforward quote and contact actions.
Platform options
Website platforms A1 works with
The right choice depends on content, ecommerce, integrations, editing and the website you already have.
WordPressFlexible content, service and publishing websites.ShopifyProduct-led stores with a managed ecommerce foundation.WooCommerceWordPress stores with configurable products and integrations.SquarespaceFocused service, portfolio and content websites.WixVisual-builder websites, redesigns and practical support.
Already have a website on another platform?
A1 can usually work with what you already have rather than forcing a rebuild. Webflow, Magento, Silverstripe, Weebly and other established platforms can be assessed on their merits.
Questions
Frequently asked questions
Do I need a completely new website?
Not necessarily. A1 can first assess whether the useful parts of the current site can be retained and improved.
Will the website work on mobile?
Responsive behaviour is designed and checked across common desktop, tablet and mobile widths.
Can A1 help with content?
Yes. Content structure and page purpose are part of the work, with the exact writing and migration scope agreed for the project.
Start with the real requirement
Talk through the website, the problem and the sensible next step
Work directly with Marcus to clarify what should be built, improved or investigated.